Wednesday, September 25, 2019

GitFit

Testing My Hypothesis Pt2.

Who- Yes, I discovered through critical thought and interviews that there are a large amount of people in the fitness community who do not fall into my boundary. This is primarily people who already have a developed routine or workout plan and are not interested in either being or having a personal trainer to help with their fitness routine. This is because they already have a routine that works for them, but they are not advanced or knowledged enough to actually be a personal trainer themselves.

What- I think the point at which my need differs with other similar ones is that my idea of an app connecting individuals to personal trainers is unique to people who are beginning their fitness journey. Since its hard for beginners to develop an effective routine that works for them, they often look towards trainers to get their foot in the door, and then get rid of the trainer once they have a solid grip on what they're doing. In terms of the needs of the personal trainers, I believe the same rule applies. Once trainers have a steady flow of customers they may choose not to use my app, but for beginner personal trainers it would be a very important tool

Why- The cause of the needs for intermediate weight trainers is different than beginners because of the large knowledge disparity. Beginners need more immediate help in the form of a trainer while intermediate lifters need more indirect help that they can attain themselves. As for the trainers, the needs of a new personal trainer are different because they don't have a steady supply of customers yet, so the need to advertise and market themselves is much larger.

Interviews- Throughout my interviews I found that my app would have to cater to people who are inexperienced in fitness and personal training. This is because those already experienced in fitness don't require a personal trainer to hand craft a routine for them, and trainers who are more experienced already have consistent clients willing to pay for sessions. This definitely changes the approach to my app and makes it much more about making a personal transformation to become more fit and exercise more, in order to attract beginners. It doesn't necessarily change the actual functionality of the app however, simply the manner in which I would have to market it to the public.

Inside the boundary
Who is In- Inexperienced personal trainers, and people who are out of shape and
looking to get into the fitness world and work out more.

What the Need Is- Inexperienced people looking to workout more don't have the fitness
knowledge required to make themselves a dedicated plan and routine, so they need
a trainer to do it for them. Inexperienced trainers don't have a consistent flow of
clients, so they can use my app to find those clients.
Why the Need Exists- The need exists because of gaps of knowledge in the fitness realm.
It's impossible for beginners to just start and automatically know whats going to work for them
and what won't, and inexperienced trainers simply don't have the clout or experience
necessary to independently find customers at a fast pace.

Outside the boundaryWho is Not- People who are already well established weightlifters or experienced personal
trainers.
What the Need Is Not- The need is not that experienced lifters need strength or conditioning
coaches to get them to the next level. Even for individuals who fit into that category,
they would likely look towards a personal trainer who is establishes and has many years
of experience. Likewise, personal trainers who are well experienced and charge high
rates will not be extremely appealing to beginners, and they likely have enough clients
that paying a fee to advertise and my app wouldn't be extremely lucrative to them.
Alternative Explanations- Another reason experienced lifters may not use my app is because
they already have found a personal trainer that works for them, and don't need to use my
app to find one.











Friday, September 20, 2019

Solving the Problem

My selected opportunity is in the fitness industry. The problem I'm seeking to fix is that there is no social media or networking app for people interested in fitness. This is a sizable portion of the population, indicating a large unmet need. For example, my mom has recently been trying to go to the gym but, being unexperienced, she finds it difficult. It would be so convenient if there was an app she could use to find someone experienced, a trainer, in order to help her achieve her personal fitness goals. I believe this is possible by creating an app that allows individuals to find personal trainers in their local area. This is a great opportunity for the trainers as well. By paying a small monthly fee, say $20-$40, they would be exposed to a large market of potential clients and customers. This would help them financially while also bringing in a large amount of revenue. It also is doing good overall, allowing people the opportunity to put their health first and get active into the fitness realm. They could browse local personal trainers until they find the one they most feel comfortable working with, as opposed to the current system where most people pay for whatever personal trainers their individual gym employs. There would also be paid advertisements on the app, generating even more potential revenue.

Testing the Hypothesis

I believe there is a big need in the fitness industry for an app which connects networks of people, mostly through the form of strength/sport coaching, and personal training.
The who- Personal coaches and trainers, and potential clients.
The what- Offer a subscription service to trainers and coaches in exchange for being able to use my app to gain clients. Clients browse the app for the trainer which best suites their needs and cost.
The why- Finding a personal trainer can be a little difficult right now, and having an app which connects them with clients would make it much easier both on the consumer end and on the trainers end.
Hypothesis- I believe theres a significant amount of personal trainers who would use an app that markets to local individuals in their area, in exchange for a monthly fee. I also believe a large amount of individuals who play sports, lift weights, or want to get in shape that would use my app to find trainers.

Interviews- In my interviews I found that while most of the people I personally talked to said they wouldn't use the app themselves, they said that they clearly see the potential and think there would be a significant amount of people who would use it. A couple people said that the first step would be getting the personal trainers in the door, which I agree with. I thought this could be solved with a limited time offer of 1-3 months free for the trainers. I was also told that sports coaches wouldn't be a large market since there are already networks connecting sports trainers, whether it be college athletics, or local athletics. For this reason I've decided to gear my app more specifically toward strength training and regular personal trainers.

Thursday, September 19, 2019

Opportunities

Regulatory Opportunity 1-Vapes
a) I found out about this online, on vox https://www.vox.com/the-goods/2019/9/18/20872295/flavored-vape-ban-what-it-means-vapers .
b) I believe this suggests that an opportunity is there for regular vapes to take over. With flavored vapes being banned, those who currently use them will look for the next best vaping alternative.
c) This is relative to active vapers, and individuals trying to quit smoking cigarettes.
d) This is not the hardest opportunity to exploit. With the vast majority of companies being banned from selling vapes in these states, this creates a regulatory opportunity to create a high quality, non-flavored vape.
Why I saw this opportunity- As a former vaper, I know just how addictive these things are. I saw this opportunity because I know first hand that many people in my age group will stop at nothing to continue this terrible habit. Despite the flavor bans going into effect, its clear that many people will not simply stop.
Regulatory Opportunity 2- Self Driving Cars
a) I found out about this online, https://www.wsj.com/articles/self-driving-technology-threatens-nearly-300-000-trucking-jobs-report-says-1536053401
b) I believe this presents an opportunity to establish a company that connects technology companies who create self driving cars to trucking companies, acting as a middle man of sorts.
c) This is relative to all trucking companies.
d) This is a slightly difficult opportunity since the technology companies could just directly contract with trucking companies. I do think its a great regulatory opportunity though since self-driving cars are currently banned, so once the ban is lifted there will be a large rush in the industry.
Why I saw this opportunity- I've watched many Politicians and experts such as Andrew Yang talk about the upcoming epidemic regarding self driving cars replacing truck drivers around the country. This made me realize, theres an opportunity to connect these two industries which currently isn't present.
Economic Opportunity 1- Electric Cars
a) I found out about this online https://www.greentechmedia.com/articles/read/us-electric-vehicle-sales-increase-by-81-in-2018 .
b) This large increase in electric vehicles would indicate that there is large potential in the already growing field of electric cars.
c) This is relative to anyone who doesn't own an electric car, or someone who does own one and wants another.
d) This is a very difficult opportunity to exploit. Building a car company takes years and a very large amount of capital.
Why I saw this opportunity- As a big fan of Elon Musk and Tesla, I know that in future years more and more people will be looking to buy electric cars. I also believe government incentives like the tax breaks in Colorado and Denver will increase the amount of consumers for these cars.
Economic Opportunity 2- eSports
a) I found out about this opportunity from my friend and former debate coach Noah, who dropped out of school to start a League of Legends team. He's now a multi millionaire, you can read about him here https://www.bloomberg.com/news/articles/2017-11-28/how-a-23-year-old-gamer-got-billionaires-to-back-his-esports-team
b)I believe this proves that theres an opportunity in the growing field of esports. With more people watching gaming tournaments this is a big opportunity to start a team or create a network for eSports players and fans.
c) This is relative to anyone who plays or watches video games.
d) This is not a hard opportunity to exploit. With the field growing at such a fast rate many eSports related sites, apps, and teams are growing revenues exponentially year after year.
Why I saw this opportunity- Knowing Noah personally, we would have discussions about video games constantly. Seeing him turn his passion into a full time business and job has been very inspirational, and I cant help but feel like this is a recipe that could be repeated for great economic success.

Friday, September 13, 2019

My Fitness Idea

1) I believe there is a large market which is untapped, the fitness community. While there are many social media apps and networks connecting people, the fitness community is one area that doesn't have any app like this and I believe this represents an untapped network of individuals.
2) The unmet need is an app which connects individuals with the common goal of fitness. The people who have this need are those who work out, play sports, etc, all within the broader fitness community. This need is not new and didn't exactly come from anywhere, but as social media has connected large amounts of networks and communities I feel as though the fitness community has been left out thus far. This need is currently being met by online fitness discussion forums, and fitness apps which help with things like running and lifting weights, however these apps fail to effectively create a convenient network that brings people together. I would say I'm 80-90% sure this opportunity exists.
3) The prototypical person is a fit individual who lifts weights or participates in sports.
4) I did this interview with my friend Sam, a fit young women who works out regularly. While she agreed that there isn't a fitness app which connects the community, she disagreed with my take on what the app should be like. I envisioned a tinder-like application where individuals could swipe on potential gym partners and then meet up and have a workout. She thought this was a little too basic and not something she would definitely use, since she already has workout partners. She was thinking more of a network to connect inexperienced with experienced lifters, along with personal trainers as well.
5) I learned that perhaps this idea needs to be fleshed out more. I was suprised she wouldn't use my app, but her reasoning made a lot of sense and it was clear that I needed to make some type of changes.

6) (4.2) The next interview I did was with my friend Peyton. Peyton works out occasionally, but he's not necessarily an active member of the fitness community, so I thought his opinion could represent a broader reach. He said he liked my idea and offered some constructive feedback which could diversify my app immensely. He said I should keep the concept of swiping on people, but add in more options. For example, I would put people in categories and individuals could select what categories theyd like to see while using the app. Powerlifting, basketball, or even personal trainers who could find new gym-goers and charge a fee.
(5.2) I learned a lot from this interview. Peyton gave me great feedback and I agree completely that a category based networking system allows individuals to specialize the app too their needs and would overall expand the network and make it easier for individuals to connect with those who share their interests.
(4.3) The final interview was conducted with my roommate Rohit.  He's an avid basketball players, and regular gym-goer, as well as one of the smartest people I've ever met. Rohit liked my idea as well and thought that it was a great way to connect people who aren't connected. He mentioned that often he wants to play basketball, but has difficult finding pick up games at some of the courts close to our apartment. Having a network would help with this problem. One great point he made was that the categories should be able to overlap since many individuals can't just fit into a single group and are actually more diversified.
(5.3) This interview reassured me that this is an idea that actually has merit, by showing me that there is a clear need for it, perhaps even bigger than I thought. His feedback about the categories was also insightful.

7.  A) I think a lot of the original opportunity is still there. None of the people I interviewed told me about some app I had never heard of, so the market certainly still exists. I would say all of my original opportunity is still there.
B) I definitely think my opportunity is more accurate than when I started. I originally envisioned an app like tinder for finding gym or sport partners, but being able to specialize individuals through categories is great for the user experience, and a much better concept overall.
C) I think entrepreneurs should always be willing to listen and adapt their products. Obviously some consumers could suggest harmful ideas so it's important to stay cautious, but willingness to adapt should always be there. No one person totally has the market figured out, and when you're implementing concepts for the market as a whole, the more feedback the better.

Local Opportunities

1. https://www.gainesvilletimes.com/news/289-unit-apartment-complex-proposed-next-one-about-open-braselton/
Title- 289 Unit apartment complex proposed next to one about to open in Braselton
Description- Essentially, a new apartment complex is opening right next to one which just finished building. This is part of a trend of many new apartment complexes opening in the area.
Problem- The problem is an influx of people, as well as students, who need housing, resulting in more apartments being built.
Who- This problem affects people recently moving in the area as well as the people currently living there who have their real estate values impacted.
Opportunity- With so many apartment complexes, this could open up the possibility for contractors and maintenance as many apartments will have large amount of logistical issues since its difficult to set up so many apartments in a short amount of time.
2. https://www.sun-sentinel.com/news/weather/hurricane/fl-ne-hurricane-dorian-evacuees-weigh-decisions-20190912-o6lmpmauczhydhusdyxf2z7ymu-story.html
Title- Bahamian Evacuees weigh Decisions
Description- Many Bahamians are coming to Florida as a result of the destruction of Dorian.
Who- This is a problem being faced by many Bahamian people.
Problem- Destruction from the hurricanes have left many people homeless.
Opportunity- While I don't see this as an economic of financial opportunity, I believe this is an opportunity to do great good possibly by creating a network, online or otherwise, to find people willing to support refugees, and connect them with future employers.
3. https://www.miamiherald.com/news/local/environment/article234995252.html
Title- FL Governor seeks 50% increase in pollution fines for cities
Description- The governor is trying to increase fines on pollution.
Problem- Many businesses and individuals are polluting cities, and the governor is trying to fine them to deter this, however the process of making business cleaner is also very costly.
Who- This impacts city governments as well as businesses and individuals who pollute.
Opportunity- This is a great opportunity to create a means of making businesses cleaner, perhaps by providing up front funds for things like solar panels and wind power which will later be paid off once businesses have profited and become sustainable.
4. https://www.sun-sentinel.com/news/florida/fl-ne-florida-python-fight-20190718-6dxnzli5ubc6vfeipzk2gd2r6m-story.html
Title- State claims progress in python fight, but still allows trade in other exotic animals
Description- Pythons have been let loose, invading areas in the everglades and dominating animals in the region.
Who- This is a problem for environmentalists as well as the animals who live in this region.
Problem- These pythons are invading the area killing a variety of species crucial to the ecosystem.
Opportunity- This is an opportunity for hunters and individuals to come in and find these pythons to remove them from the ecosystem. While it may sound far fetched, many areas in Africa where animals like elephants trample crops have become refuges for hunters who pay money to come in and hunt these same animals that are hurting the area. This is great for the hunters and great economically for the people receiving money from the hunters.
5.https://www.miamiherald.com/news/business/article232089827.html
Title- Amazon opens new Opa-locka fulfillment center to the public
Description- Amazon just opened a new center in Miami, the first Amazon center in the area.
Who- This impacts just about everyone in Miami but especially malls and retail workers.
Problem- Amazons expansion comes at the cost of many retail stores shutting down, putting people out of work. It's estimated 1/3rd of all malls will close in the next few years as a result of Amazons expansion.
Opportunity- This provides an opportunity to those in the area to say no to Amazon and protest the center and the area. As a result Amazon could take note of this and halt their expansion in the South Florida area, saving a large amount of businesses and jobs.

Thursday, September 12, 2019

My Entrepreneurship Story

The first and main time I was truly exposed to entrepreneurship was when I met my step dad, and learned about his life. In his younger years, he was working for a small AC company which did work at various malls and restaurants. After years of working at a decent, but not very large wage, he came across an opportunity. One mall he had done work for came to him, and said they would not be renewing their AC with the company he was working at. They instead offered him the opportunity to totally take over the AC at the mall and do the work himself. It was at this moment that he decided to change his life and start his own AC company, Certified Energy Service. This is a company he still works tirelessly to manage and run today, and one that I hopefully will be able to manage one day as well.

Additionally, a main reason I enrolled in this class is because one day I hope to run my own business. While I'm not sure what it will be or when it will happen, I want to develop an entrepreneurship mindset which seeks out opportunities, rather than waiting for them to knock on my doorstep.

Image Source: https://marketbusinessnews.com/financial-glossary/entrepreneur/
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