I beleive my customer avatar is a middle aged individual who is relatively out of shape. Perhaps they've always had intentions to get in shape, and had brief stints where they were in shape, but they struggle with consistency and often lose results quickly. They probably have a couple children and a job which occupys the majority of their time, which makes finding gym time difficult.
I beleive I do have something in common with this avatar. A few years ago I was extremely overweight and definitely out of shape, and I found it difficult to overcome this. While I was able too, I feel like this would've been much easier if I had a personal trainer to help me. I don't think this is a coincidence, since my choice to develop this app is definitely partly because of my experience with getting in shape. If most people thought getting in shape was easy, there wouldn't be a need for personal trainers.
Hey Nick,
ReplyDeleteI really like how you described your prototypical customer. Someone who has problems with consistently staying in shape would most definitely be interested in your product. Someone who is busy most of the time would find your app very helpful in finding a trainer who can be flexible with his or her schedule. This seems to be a very accurate portrayal of a customer interested in your product.
Hi Nick,
ReplyDeleteIt was interesting to hear about how you envision your typical customer. I agree with you in that the typical customers for your product are most likely are out of shape, middle aged individuals. I think it was interesting that you added the detail on how external factors could be what's influencing the typical customers' fitness level. Thank you for sharing your post.
Hi Nick, I wish you had a picture of your customer avatar. I like how you connected with your customer avatar. You had a problem that was very applicable to you, and you sought to find a solution that could even apply to you. My customer avatar right now would not apply to me, like yours does to you. This helped you specify a very detailed solution
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ReplyDeleteHello Nick, I wish I could gain a better understanding for your avatar by seeing it. Your customer basis was accurate and you delivered the problem with a great demeanor. I believe your opportunity is important and the factors you included to support it strengthened your vision. Nice job!
ReplyDeleteHey Nick,
ReplyDeleteI feel like your prototypical customer description matches a large number of people that I’m familiar with, and I can easily recognize your targeted population. I think it’s really great that you chose something you had personally struggled with fairly recently and therefore have a better understanding of the kind of service your app will be providing your customers.
Hey Nick,
ReplyDeleteI enjoyed reading your post. You have a very great idea of who your target audience would be. It is also good to see you share some of the same passions/motivations as your ideal customer. With this you will be able to appeal more to your audience by creating what you feel will be most helpful in their progress.