In these interviews, I looked for how individuals view alternatives to my fitness app that connects individuals to personal trainers. I believe these alternatives are mainly personal trainers offered by gyms, and freelance personal trainers.
The first thing I realized is that price is a very important aspect. Freelance personal trainers charge the most, and the three individuals I interviewed all said that while they may have considered getting a personal trainer, the cost for a freelance one was far too large. As a result, I think its important that since my app is such an informal way of training, and since a lot of the personal trainers on my app would be beginner personal trainers, making sure cost is comparatively low is very important.
Additionally, since the app would be very easy to use, the segment using the app would also be the segment least likely to actually go out and find a freelance personal trainer. However, personal trainers offered by gyms do seem like a larger threat to my business concept. Since these are usually cheaper they are the more likely alternative, however most gyms offer a limited amount of trainers, so if an individual doesn't like theirs I still think my app would have a large audience. The segment who would use my app is most likely to buy online, and pay online.
Ultimately though, the most important component to the success of my app will be if people enjoy their trainers. This is why I've decided to try to make the app as inclusive as possible, and make it clear that this is an app for people trying to get into the fitness world, from training or from more experienced individuals being a trainer. The key to doing so is making sure that the individuals and trainers on the app have a healthy mentality regarding lifestyle and fitness.
In conclusion, while there are some alternatives to this app, I think the way I make the app stand out is through being very hands on and beginner friendly. In doing so I can make sure that people will come back and use the app again.
Hey Nick,
ReplyDeleteOnce again I really like the whole premise of your unmet. I think the app is still a great idea. Discussing the prices that these personal trainers would charge is very important. I guess you could enforce a certain price range that the trainers had to use or you could allow them to charge whatever price they wanted. I also like that the clients will be able to find the best possible trainer for their own liking which will solve any conflict.