Exit Strategy

I have an exit strategy to eventually repurpose my business into a broader network. Eventually, I'd like to turn gitfit into a more general community app for those interested in fitness. They could use this community to discuss routines, share memes, and ultimately relate to one another. Looking even further down the line, should this idea become successful, I think I would eventually look at selling the app, or at least a majority stake in the app, and using the profits to invest into other types of economic markets.

I think this is the best strategy because it has the most potential. The community could undoubtedly be worth more than simply an app to market personal trainers. I truly think this is an idea that, given the app already has a base, could truly take off and become very popular. Should this happen, I would look to sell a majority stake in the company, and use the profits to invest in other markets. To me, once money is acquired, it should ultimately be invested to receive longer term benefits that will eventually pay off. In doing so I could retire if my investments can accrue to be a livable amount of money. This could be from buying real estate, or even starting another business.

I don't think this exit strategy has influenced other decisions much. if anything it would make me more focused on building a large userbase for the app, and in tern acquiring worth for the business. If I had a different strategy which didn't involve selling the company, I would be more focused on generating revenue rather than pure value.