Venture Concept no.2

Name- GitFit
Opportunity- My opportunity group covers anybody who isn't currently in shape. Essentially, it provides a method for trainees to find a personal trainer that they can connect with, and that is in their budget range. There isn't currently a social media or website built to connect individuals with personal trainers. For this reason I believe it is a large opportunity. Essentially, the way the app would work is trainers would be charged a small fee every month that they use the app. This fee would be 50 dollars. This may sound expensive, however one must consider the fact that this app provides them with free advertising to a large network of clients. This helps trainers by giving them a larger network of clients. 

Innovation- The innovation of this idea is the concept of an application which makes it easy to find personal trainers. Currently, most personal trainers either work directly for gyms, or they work independently and run their own website/social media where they try to find customers. This seriously makes it easier for both the trainers and trainees logistically, and convenience wise. Since its not a large investment for trainers they likely would benefit more from the exposure than from advertising independently, and on top of that they wouldn't have to do the work anymore.

Venture Concept- As I stated early, under the status quo trainers typically work at an individual gym, or they advertise independently. This is terrible for customers, since they have very little options. Either use the trainer at your gym, or hope the personal trainer you bought independently is a good one. With the app, they can see reviews of trainers, and pick from a wide variety of independent trainers with different prices. For the trainers, this app makes their job much easier since they no longer have to worry about advertising themselves to potential clients. Additionally, I plan on offering a certification class which works through the app in order to help beginning trainers become certified. 

Three Minor Elements
1. My most important resource will be my human capital in the form of advertising. Since I have connections in the digital marketing world I think it will be very possible for me to create a large amount of exposure for my application through social media advertising. If this is possible and I can get a good base of users, natural growth should take over from there.
2. What's next is creating another fitness application which asks as a community for discussion regarding fitness related topics. The fitness community is a tight one, however there really isn't any social media connecting people in the fitness world. I believe if there was a community such as this, many individuals would join and it would achieve great success.
3. I want to help grow this venture concept until I can find someone who can grow it even better than I can. I would grow it and then let someone else run the business, while still remaining a large equity holder in the company. Afterwards I would look to either start my own business or help someone else start their business and ultimately just look for large amounts of equity in individual companies to help accumulate assets.


2. I would say a lot of the feedback I received was very positive. Most people thought it was a good concept and I had outlined it well, but suggested minor tweaks and in-app suggestions to make the user experience more friendly. 

3. The main change I made was that I added the certification course. Now, there is a class in the app which will allow individuals to get their personal trainer certificate. I believe this will make the app more accesible to most people who are into fitness and work out, since they can take the class in the actual app itself. I did this because some people were focused on the app as a part of the fitness industry and giving more people jobs, and I believe allowing trainers an easy way to get certified will do this perfectly. 


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